Struggling to reach someone? Americans ignore 337 calls a year – including those from partners, coworkers, and even their dear old Mom.


New research detailing the phone usage of 2,000 Americans revealed as many as 61 percent regularly duck calls.


A telemarketers phone call is ignored the most with 77 percent saying they deliberately don’t pick up a sales call.


The results of the survey also revealed that partners and supervisors are equally ignored, with 22 percent of the survey participants reporting they have purposely ignored their phone calls.


And one in five even go as far as to deliberately ignore their Mom’s calls at times.


The research, commissioned by Jive Communications, found less than one percent say they never ignore a phone call, and 73 percent say it is increasingly more difficult to reach them.


Remember landlines? Just 55 percent of those studied still has one. Over half (52 percent) have a landline in case of an emergency, and 29 percent simply just have it because they’ve always had it.


Of those with a landline, over a third (34 percent) say it’s more difficult to reach them on it than any other form of communication.


In fact, one in ten of Americans who own a landline phone say they don’t even know their landline number by heart.


Jive Communications’ study found the average person can now recall just five numbers by heart – 20 percent know less than two phone numbers by memory.


Over half don’t know their partner’s number and 57 percent would be unable to call their parents without some help. Just three in ten know their best friends number by heart.


The study revealed 25 percent of the calls Millennials now make at home is through online means rather than traditional calls.


And the way we use phones at work is changing, too. Nearly a quarter (24 percent) mostly use web based applications to communicate at work.


Nearly one in ten reports typically using VoIP applications, Facetime, or a social media platform to make work related calls.


In fact, 54 percent of working survey participants no longer use an office landline phone to make calls at work.


One in five no longer use a landline phone because of the lack of mobility and 60 percent say they usually use a mobile phone to make their phone calls at work.


In the last two years, 44 percent report an increase in the use of cloud based applications including video, social media, and other web based applications.


Nearly a third (32 percent) regularly use cloud based software to communicate with clients and customers at work.


Four in ten say it’s important to have video conferencing technology at work, and 31 percent feel forced to use outdated technology at work that reduces their ability to perform well.


The research data echoes finding from Frost and Sullivan’s 2016 research study which found the North American hosted Internet Protocol (IP) telephony and unified communications as a service (UCaaS) market experienced healthy growth of 32.1% in terms of installed users and 30.6% in terms of revenue (without access). The market is expected to maintain robust double-digit growth rates throughout the forecast period from 2017 until 2023.


“This is why unified communications are on the rise,” said a spokesperson for Jive Communications. “It allows people to both take and make calls wherever, whenever and however they want.”


“As the survey shows, Americans are increasingly using cloud based applications at work. Using up to date technology at work can really allow you to get work done both more quickly and efficiently.”


“That’s why at Jive we believe people deserve flexibility in their telephony solutions both at work and at home.”


The future of communications is cloud based applications Jive delivers the same outstanding enterprise-grade features and functionality backed by uptime SLA and the best customer satisfaction in the industry.”


***This random double-opt-in survey was conducted by OnePoll, a market research company and corporate member of ESOMAR and adheres to the MRS code of conduct. For more information about One Poll’s research in the media, navigate to their portfolio here: This survey of 2000 US adults was conducted between August 04, 2017, and August 16, 2017, by Market Researchers OnePoll and commissioned by Jive Communications.



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