A food guru has shared 10 tips that could cut your shopping bills in half – including always looking at the lowest placed items on a shelf, avoiding the bigger trolleys and investing more in the frozen food aisle.
Personal finance expert Lynn Beattie – also known as Mrs Mummypenny – is recognised for her helpful advice on how families can survive the cost-of-living crisis by shopping savvy and sensibly.
During a time when the pennies need pinching, she suggests checking the cost per 100g or 100ml as promotions on smaller-sized products can make the price cheaper than if you were to buy bigger.
Switching to meat alternative products is also a great way to make savings as they are just as substantial and can often make a meal go further for a fraction of the price, according to the foodie.
The money saving expert has partnered with The No Meat Company, the plant-based food brand behind the Ultimate Burger, which commissioned research into the nation’s shopping and eating habits since the financial downturn first began.
It emerged 53 per cent have changed the way they shop and cook due to the rising costs – with 25 per cent eating less meat, 27 per cent setting stricter budgets and 26 per cent bulk buying and freezing.
Neville Tam at The No Meat Company said: “Soaring costs have led to a drastic change in our usual lifestyle habits and there’s no denying it’s a tough time for many, but your food shop doesn’t have to cost the earth.
“With the rising cost of living it can be a challenge to do the right thing for your health and the planet by eating plant-based, it’s certainly no mean feat.
“We’re really grateful to Lynn for her top tips, and we want to help people to keep making those simple

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