Everyone loves a snack, but what kind of snacker are you?
Are you a Super Snacker? Working through the cupboards each day on the hunt for goodies – snacking is your life.
Or could you be a Resourceful Snack Snaffler? Picking through the kids’ lunchboxes after school, an uneaten fishfinger at tea-time or an ancient sweet found in a handbag – it’s all going in.
It comes after research found families spend a fifth of their food budget – more than £1,200 each year – on snacks.
Beating the ‘snack rut’
The study of 1,800 adults found households whose kids, aged under 18, are still at home munch through 1,872 snacks each year.
And parents estimate 21 per cent of their weekly shopping is purely nibbles for the household.
Although 53 per cent feel they’re stuck in a ‘snack rut’ as they typically buy the same things to tuck into.
Not being able to think of anything different to buy and some members of the family being fussy were among the reasons parents felt they were stuck in the snacking doldrums.
The research was commissioned by savoury cracker brand Jacob’s, which has partnered with EastEnders actor, Jac Jossa, and ‘waste disruptor’ chef, Martyn Odell, to launch the Less Waste More Taste Snackademy.
This is designed to help families save money and reduce food waste by being more resourceful with their snacks.
It comes after the study also revealed 49 per cent of parents throw uneaten food away, with 47 per cent admitting it is often still edible.
Although 53 per cent feel guilty about doing so.
Mum-of-two, Jac Jossa, said: “As a busy mum, there are sometimes moments when it’s easier to grab ready-made snacks, especially on a day where the kids are being fussy or want to eat different things.
“However, I’ve learnt some really easy, tasty and quick recipes made from the

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