Millions of teenagers go online for help on everything from hair hacks to financial planning – but when it comes to relationship advice, mum is still the first port of call.
The study of 1,000 10-17 year-olds found they will also turn to dad for health tips, homework and revising – although teachers are preferred when they need help with exams.
Cooking tips, make-up advice and baking are the most common things teens will get tips about online.
While others will look for help on how to manage their finances, sports skills and puberty.
And they will turn to TikTok or Instagram for revision tips and advice on applying for jobs.
When it comes to relationships, 23 per cent will turn to their mum, but 11 per cent have tried getting help from YouTube videos.
Emma Abrahams, spokesperson for Lloyd’s Bank, which commissioned the research to highlight its Smart Start account, said: “Although children are turning online first for advice on fashion and make-up, our research shows that parents are usually still the first port of call for financial advice.
“We also found just over a third (38 per cent) of children say they started to understand the value of money between the ages of 13 to 15.
“And 29 per cent have learnt this from having their own bank account – highlighting that it’s never too early for parents to start teaching their children good money habits.”
Avoiding the ‘awkwardness’
The research also found one in three of those polled prefer seeking advice online to avoid the ‘awkwardness’ of asking someone face to face.
YouTube was deemed the most valuable online resource among youngsters, selected by 41 per cent.
And while 35 per cent believe their parents have helped them understand the value of money, 22 per cent have turned to social media content to understand finances.
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