News Copy – By Astrid Hall

Families dream of holidays full of trips to the beach and days spent enjoying outdoor activities – but in reality lose five days to rain and fall out with each other on five occasions, it has emerged.

Researchers who carried out a detailed study among 2,000 parents discovered there is often a big difference between the ‘perfect’ trip – and the reality.

Ideally the dream family holiday involves 10 ice cream treats, nine trips to the beach and nine outdoor activities

The research by Holiday Inn found parents also yearn for an 11 day-long trip, with nine leisurely walks together.

However the reality is that the break will last just nine days, involve three toddler tantrums, five family arguments and five days of rain.

It also emerged mums and dads will fork out £1,894, on average, for the family holiday but would happily pay just £170 less, as 56 per cent said expense was the main reason they don’t get the holiday they hoped for.

Additionally one in two said child-friendly affordable accommodation would instantly improve their trip.

A spokesman for Holiday Inn said; “The research highlights that expense and time are major factors that impact on a family’s dream holiday.

“With Brits spending on average almost £2,000 for a family break, we understand that going away as a family can be costly and stressful.

“The ‘kids stay and eat free’ policy at Holiday Inn for kids aged under 12 offers great savings for families without compromising on a great holiday experience.

“With a saving like this families can invest in more activities whilst away and make their dream holiday a reality.”

The study also found the excitement of activities are just as important, with mums and dads wishing for 11 meals out, visiting eight tourist attractions and seven shopping trips.

However, the study found their actual summer holiday involves just nine dinners, six days out to tourist sites and six shopping sprees.

Families divided of opinion with three in 10 saying they simply don’t have enough time to do what they want.

More than a quarter said family arguments prevent them from enjoying their time off and nearly a third blame bad weather for putting a damper on their perfect vacation.

And more than half said the main reason they didn’t get the holiday they hoped for was due to cost.

The research by also revealed more than a third of families prefer to ’ vacation at a sunny beach resort abroad, than staying at home, while one in ten prefer to opt for a UK city break when vacationing with the family.

But one in 10 dream of exotic trips outside of Europe and adventure-fuelled activity holidays, where they will go sightseeing, travel to theme parks or learn about the local history.

Holiday Inn is dedicated to ensuring families have the best holiday possible at an affordable price. Kids under the age of 12 eat and stay for free and up to two children under the age of 18 stay for free when sharing a room with up to two adults.

Holiday Inn guarantees the lowest price rate when booking direct. For more information visit

Dream family holiday:

11 days long
10 ice creams eaten as a family
8 tourist attractions to visit
11 meals out as a family
9 trips to the beach
10 new experiences had
7 shopping trips
23 more minutes of naptime on top of the typical 18 minutes a day.

Real family holiday:

9 days long
8 ice creams eaten as a family
6 tourist attractions to visit
9 meals out as a family
7 trips to the beach
8 new experiences had
6 shopping trips
18 minutes of naptime a day.


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