Brits are set to save more than £2,000 this year – by cutting back on fun moments with friends and family.
A poll of 2,000 adults found eating out at restaurants, holidays and even going to gigs are among the top things they are spending less on – saving £171 each month as a result.
While others have canned trips to the theatre and plans to dance the night away at a music festival.
The ongoing cost-of-living crisis is the main cause for those cutting back, with 53 per cent deciding against enjoying an array of sociable activities as a result.
And 59 per cent can’t justify spending money on fun and pleasurable activities because of other financial commitments – with 27 per cent recognising this summer won’t be as good as previous years.
UK festivals and gigs are usually among the top summer activities, but 39 per cent don’t have any live events lined up at all – despite 62 per cent saying they would usually at least one each year.
The research was commissioned by Magnum, which has teamed up with Tom Grennan to mark the launch of its new ‘Pleasure Pass’ to give thousands of Brits access to some of their favourite festivals, gigs and events for free.
The ‘Found What I’ve Been Looking For’ singer, said: “I was gutted to read the stats on how much people are cutting back on things that bring them pleasure and this initiative is all about giving back and giving people that joy and entertainment we all need and deserve right now.
“There’s nothing like the euphoria and togetherness of live music – it’s a feeling like no other, whether you’re on stage or in the crowd.
“Keeping tour tickets low and as accessible as possible is something I’m really passionate about, I’ve just done it on my recent
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