Eight in 10 pet owners intend to give their furry friends more than just a bone for Christmas – gifting them advent calendars, jumpers and jackets, cooking them animal friendly festive feasts and taking them along to meals out.
A survey of 2,000 cat and dog owners found 23 per cent have bought their pet more presents than their partner this year – totalling an average spend of £31.30.
While 15 per cent will research a Christmas meal fit for a king in a bid to spoil their pet with their favourite animal-friendly Christmas meal, alongside their own turkey roast.
A hopeful 13 per cent have even bought their pet a festive jumper to wear on the big day, though just 38 per cent of these think they will wear it willingly.
And 35 per cent think their cat or dog would have some reservations about donning a novelty Santa hat.
Neil Rogers, from M&S Pet Insurance, which commissioned the research, said: “The results of our study show we’re willing to go the extra mile for our furry friends.
“Christmas is a time to treat the ones we love, and to show our family and friends how much they mean to us.
“It’s great to see that our pets, who bring us so much joy day-to-day, are included in this special time of the year.”
The research also found 75 per cent see their cat or dog as a key member of the family.
While 79 per cent get joy out of seeing their furry companion happy and living their best lives.
Other treats pets can expect this Christmas include a new bed, a nice collar and new toys.
Yet, despite wanting to spoil their four-legged companion with wrapped presents and even a pet-friendly tipple, 31 per cent do not have pet insurance in the event that anything should happen to

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