Almost a third of adults will be making positive changes to Christmas this year, including driving fewer miles across the country and using recyclable wrapping paper.
A survey of 2,000 adults who celebrate the season also revealed 22 per cent will purchase more eco-friendly presents for others this year and 40 per cent will avoid buying gifts that could be considered ‘tat’.
While 18 per cent will be cutting down the amount of meat on offer for the big meal, and one in 10 will go entirely vegan.
And one in six will be donating to charity instead of buying presents.
Jac Tyrrell of free from chocolate brand NOMO, which commissioned the research as part of its campaign to do things differently this year, said: “Many people are seeing Christmas as a time of year they can make meaningful changes in their lives; reinverting traditions and creating new sustainable ones.
“The smallest things can make the biggest difference, from changing what you eat to what you gift someone at Christmas.
“It is now widely recognised that making a positive change by eating vegan is no longer about compromising on taste.”
Other positive changes respondents plan to make this year included donating to food banks, shopping for second hand gifts and asking others not to buy them presents.
While 19 per cent will be regifting a present to someone less fortunate, and 27 per cent won’t bother sending physical Christmas cards.
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