Half of Brits become equestrian ‘experts’ whenever there’s a big event like Cheltenham or the Grand National.
Researchers polled 2,000 adults and found 20 per cent will become racing fans just for the duration of these events – although this fleeting interest could lead to a year-round love for the sport.
As many as 90 per cent of followers of the big three racing events – Cheltenham, Grand National and Ascot – will have a flutter, typically placing a stake on six races.
While 26 per cent take their interest to another level by purchasing a copy of the Racing Post in a bid to find an ‘absolute cert’.
And 31 per cent have arranged social get-togethers so they can enjoy all the highs and lows of race day with family and friends.
But this momentary interest in the sport isn’t limited to events like Cheltenham – the research commissioned by 888sport found it even happens with football.
As much as 39 per cent of those polled said they’ll only follow major international tournaments like the Euros and the World Cup – or just watch FA Cup Final.
More than a third (35 per cent) only follow tennis during Wimbledon, 23 per cent only watch rugby during the Six Nations and 18 per cent only tune in to Formula 1 when the British GP takes place.
A spokesperson for 888sport said: “There are many great racing events throughout the year, but Cheltenham is one of the biggest.
“The fact that so many people are interested in these events despite not typically following the sport shows the appeal that Cheltenham and other events hold.
“Across the 28 races there will be twists, turns, and upsets galore – spectators will be on the edge of their seats – we can’t wait.
“And their interest in the sport could capture their imagination so much

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