A poll of 2,000 adults found a quarter have showers for longer than 10 minutes each time, while 45 per cent don’t turn the taps off when brushing their teeth.
Nearly a third admitted to knowingly wasting water, with 29 per cent letting the tap run before it reaches the desired temperature.
And 29 per cent even flush the toilet unnecessarily.
It also emerged three in 10 think their partner is the worst for using water unnecessarily at home, but a quarter admit they are the ones who do this most often.
The research was commissioned by the Finish and WWF partnership, which has created the Journey of Water campaign to raise awareness of where freshwater comes from and how small, simple steps to save water at home can make a big difference.
Conor Linstead, WWF spokesperson, said: “As the water we use at home in the UK either comes directly from natural freshwater habitats, or indirectly affects them, how we use it really matters.
“Many freshwater sources such as rivers, lakes and wetlands are already affected by unsustainable water use at home and the impact of climate change could put further strains on these habitats.”
Of the 25 per cent who believe it’s unlikely we’ll ever run out of water, half reckon it’s because of our country’s wet and rainy climate.
Other reasons include having enough water supplies (38 per cent) and the country never experiencing droughts (39 per cent).
The daily average household use in the UK is 143 litres – that’s 33 litres more than the government target of 110 litres.
If action is not taken, to address the impact of climate change and increased demand for water. The Environment Agency has warned the UK could potentially face water shortages by 2050 if current trends continue.
It also emerged 36 per cent incorrectly believed a dishwasher wastes more water
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