By SWNS Staff
New York office – 646-873-7565 /


Nearly six in 10 American parents plan on sending their children Easter baskets after they’ve moved out of the house, according to new research.

The study asked 2,000 American parents who celebrate Easter about their favorite memories with their children around the holiday and how their traditions have changed since they were kids.

Making Easter dinner topped the list of parents’ favorite activities to do with their families, closely followed by Easter egg hunts and chowing down on Easter candy.

Conducted by OnePoll on behalf of HI-CHEW, the survey found over half of respondents enlist the help of their older children to help them hide the Easter eggs around their homes to keep the spirit alive for the little ones.

Another 46% of parents surveyed said their favorite Easter-time activity was taking family photos.

And with family photos comes 31% of parents reporting their children were afraid of the Easter Bunny — and it took an average of three visits for their children to no longer be afraid.

When it comes time to make their families’ Easter gift baskets, 46% of parents surveyed go the home-made route, either making the baskets themselves or enlisting the help of their partner or their children.

The top trinkets parents are putting in these baskets included chocolate bunnies, individually wrapped candies and arts and crafts items.

Seventy-five percent of parents surveyed said one of their favorite parts about Easter is the candy.

Parents shared they typically buy an average of four bags of candy and let their little ones munch on 13 pieces for the holiday.

“While celebrations may vary by family, the Easter holiday is always filled with fun and joy,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “No matter how you enjoy the holiday, the survey shows that candy is a unifying factor of Easter.”

Other gift basket staples included bunny stuffed animals, coloring books and crayons/markers.

Twenty percent of parents are devoted to the classics and include the spring-time story of “The Tale of Peter Rabbit” in their Easter baskets.

Fifty-nine percent of parents surveyed shared they have an Easter tradition that they’ve carried from their childhood into their families today.

Many respondents shared they carry on their family’s traditional recipes for Easter dinner and one respondent shared they always have a picnic to spend quality time together.

“Family traditions and quality time spent together is important, especially around holidays such as Easter,” added Takamiya. “Now more than ever, it’s essential to find creative ways to make the Easter holiday memorable.”



  1. Making Easter dinner – 53%
  2. Easter egg hunt – 52%
  3. Eating candy – 50%
  4. Taking family photos – 46%
  5. Dyeing eggs – 42%
  6. Making gift baskets – 42%
  7. Visiting extended family – 41%
  8. Attending church services – 40%
  9. Taking photos with the Easter bunny – 35%
  10. Making Easter arts and crafts – 35%


  1. Chocolate bunnies – 58%
  2. Individually wrapped candy – 48%
  3. Arts and crafts – 40%
  4. Loose, chewy candy – 40%
  5. Bunny stuffed animals – 39%
  6. Gift cards – 37%
  7. Coloring books – 37%
  8. Crayons/markers – 36%
  9. Money – 31%
  10. Springtime clothing – 29%
  11. Bunny ears – 29%
  12. Wind-up/small toys – 29%
  13. Chalk – 21%
  14. “The Tale of Peter Rabbit” book – 20%
  15. Slippers – 16%


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