Millions of Brits admit they would struggle with veganism – because they couldn’t live without cheese, eggs and pancakes.

Classics such as roast chicken, fish and chips, and bacon sandwiches would also prove too much to resist according to research of 2,000 Brits.

Cheese topped the list of the top 40 items Brits couldn’t go without with 56 per cent admitting they would struggle to stick to a diet where it was off limits.

Another one in six couldn’t give up pepperoni on a pizza and nearly a quarter wouldn’t want to do without cream.

Sausages, a juicy steak or a lasagne would also tip people over the edge were they to try a plant-based diet.

It also emerged the average adult reckons they would only make it to January 8th before succumbing to their old favourites if they were to give Veganuary a go.

Elmlea Plant commissioned the research, and teamed up with So Vegan to create plant-based recipes for Veganuary.

Elmlea Plants’ spokesperson Catherine Lloyd said: “It’s fascinating to see that such a big proportion of the UK population are taking part in Veganuary this year, but that many don’t expect to make it even halfway through the month.

“However, going vegan doesn’t have to mean missing out – vegan alternatives have come a long way and a lot of the foods people would miss by going vegan now have really great alternatives that are indistinguishable in terms of taste, including cream and cheese.

“It was good to see the results finding that people are willing to try vegan foods, even if they wouldn’t adopt the lifestyle completely.”

Other top foods Brits would miss most if they went plant-based include, chicken nuggets, cheesecake or butter.

And those with a sweet tooth would struggle to live without chocolate brownies or doughnuts.

Despite their love of dairy and other animal produce such as cheese and chicken, seven in 10 Brits agree it’s easier than ever to get hold of vegan products.

Another 39 per cent would be more inclined to buy vegan products if they couldn’t taste the difference between them and animal-derived foodstuffs.

It also emerged just over a third of adults are reluctant to try more vegan food because their family or partner wouldn’t go for it, according to the research carried out by OnePoll.

Although more than one in 10 have had an animal product secretly replaced in one of their meals by a vegan friend or family member – and didn’t notice.

Catherine Lloyd added: “It will be fantastic to see more people than ever take on Veganuary this year, given the obvious benefits to the planet every time someone makes a small swap to plant-based alternatives such as a plant cream.

“But for many, taking part in Veganuary may not be so easy, especially if it’s the first time you’ve tried to swap out dairy and meat products and are not used to plant-based cooking.

“We hope the indulgent recipes we’ve created with So Vegan will give many the inspiration they need to kick off their plant-based journey and show that this doesn’t have to mean missing out.”

The Elmlea Plant Cream and So Vegan recipes can be found here: or by searching the #PimpMyPlant hashtag on Instagram.


1. Cheese
2. Eggs
3. Milk
4. Roast chicken
5. Fish and chips
6. Chocolate
7. Bacon sandwich
8. Bread
9. Pizza
10. Sausages
11. Butter
12. Roast beef
13. Steak
14. Scrambled egg
15. Lasagne
16. Roast turkey
17. Salmon
18. Cheesecake
19. Pigs in blankets
20. Sausage rolls
21. Cottage pie
22. Shepherd’s pie
23. Beef stew
24. Omelette
25. Cream
26. Fish fingers
27. Pork chops
28. Chocolate brownies
29. Doughnuts
30. Steak and kidney pie
31. Lamb shank
32. Meatballs
33. Pancakes
34. Mac and cheese
35. Beef curry
36. Hot dogs
37. Quiche
38. Pulled pork
39. Chicken nuggets
40. Pepperoni


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