Nearly half of parents take their kids on holiday to the same places every year – with a quarter admitting they don’t know where else to go.
A poll of 600 parents and their children aged six to 11 found they’re lacking holiday inspiration.
More than a third (37 per cent) confess to being stuck in the comfort zone – worried they might not like a getaway elsewhere.
However, 46 per cent of kids whose parents book the same trips every year admit they’re bored and keen for change.
And furthermore, 50 per cent of all children think they should have a greater say in the planning of family breaks.
Following these findings, for two days only – starting today (April 3) – TUI, which commissioned the study, is renaming its Liverpool store, “Paddling Pool” and its Newcastle store, “Sandcastle.”
With help from retail agents at these locations, kids will get the chance to let their imagination run wild and plan their next family break – with the most creative suggestions winning a dream family holiday.
Belinda Vazquez of TUI said: “With big imaginations, little ones can offer the best inspiration to help parents break out of holiday habits and swap the ‘same-old’ for exciting new destinations.
“Whether it’s a winter holiday to Norway or a sunny beachside escape to Hawaii, we might not be able to guarantee talking snowmen, or a visit from island gods but we are here to bring your child’s imaginations to life.”
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