Parents have lost sleep worrying about their children reaching milestones – because of pressure from other parents and social media.

A study of 1,000 mums and dads found 29 per cent worried about whether their baby learned to roll over at the ‘right time’ while nearly a quarter were apprehensive about when they should start to walk.

Potty training and sleeping through the night were other main milestones parents were concerned their kids weren’t meeting ‘on time’.

But 49 per cent admitted they have lost sleep over the rate of their child’s advancement.

And while a quarter said they put the pressure on themselves, 34 per cent had their fears heightened by friends who have children, while 33 per cent worried more as a result of social media.

Nicole Hallak from Pampers, which commissioned the research ahead of the launch of the new Pampers Active Fit range, said: “It’s clear from the research that parents are incredibly keen to give their children the best start in life.

“It’s important to remember that babies and children develop at different rates and not to let their own expectations, or those of others, cause undue stress.

“We are committed to the happy, healthy development of every baby and want parents to feel confident that their children are developing at their own pace and have the right nappy to aid this.”

The study also found that 45 per cent of parents worried their child didn’t develop at the rate they should have, with more than eight in 10 comparing their child to others the same age.

And more than half even consulted a health professional about their baby’s suspected overdue advancement.

But nearly a quarter believe the expectations they had in terms of their child’s development were ‘unrealistic’.

Nearly a quarter of those polled, via OnePoll, admitted to stressing too much about milestones, with 24 per cent easily influenced by friends and family.

Another 24 per cent also felt judged by others due to their child’s enthusiastic behaviour in public as they started to become more active.

However, 48 per cent of respondents wanted to ensure their child still developed at their own pace.

It also emerged 55 per cent of parents feel they’ve benefited from being at home more during the pandemic as they have witnessed more of their child’s milestones than they would have done before.

Nicole Hallak from Pampers, added: “The positive impact of recent changes to parents’ working patterns means they have been more present to witness and help their babies develop.

“As a baby starts exploring and becomes more mobile, they need a nappy that provides trusted fit, comfort and reliable protection to keep up with their moves – that’s why our newest offering is specifically for growing babies to provide our best-ever wriggle-proof fit.”

1. Potty training
2. Walking
3. Sleeping through the night
4. Saying their first word
5. Rolling over
6. Using a knife and fork
7. Sitting up
8. Crawling
9. Using a cup
10. Understanding simple instructions
11. Teething
12. Weaning
13. Scribbling
14. Jumping
15. Babbling


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