Eight in 10 parents reckon Christmas will lose its sparkle this year – because they don’t have the time or money to make it magical.
A poll of 2,000 mums and dads found 86 per cent want to make the festive season feel special, but 32 per cent don’t think they can this year.
Of those, 45 per cent claim they are too busy while 33 per cent are feeling pressure from work deadlines.
To help bring the magic of Christmas back to life, a third anticipate taking more time off work, and 26 per cent will be putting in extra hours before the holidays to help build up some time in lieu.
The research was commissioned by wilko as part of its Christmas campaign which highlights how the magic can in fact go further this year, even if it’s just through doing the small things that don’t break the bank or take lots of time.
As part of this message, the home and garden retailer enlisted a Christmas-adoring family to become the stars and creative directors of its 2022 Christmas campaign.
Making memories
Michelle Kirkup, from the winning family, said: “Our entry was based on giving the gift of kindness at Christmas and we wanted to share how having a magical Christmas doesn’t have to mean piles of presents – it can be as simple as curling up in front of a favourite festive film with family.
“It doesn’t really matter what age your children are, it’s just about finding ways to adapt over the years to bring the magic to life in different ways – whether that’s decorating the tree, making gingerbread men or just simply spending time together.”
Research also found 48 per cent of those who want to make the festive holiday feel special this year enjoy making it memorable for their family, and
-
Tech-savvy Gen Alpha children tend to choose screen time over spending quality time with their families during weekends and their free time from school.
May 21, 2024. Most families these days do not spend enough quality time together, due to t… -
ROSEY DAVIDSON, EXPERT SLEEP CONSULTANT & JUST CHILL BABY SLEEP FOUNDER, ANNOUNCES IT’S TIME FOR BED: THE PERFECT BEDTIME BOOK TO HELP LITTLE ONES DRIFT OFF TO SLEEP
Expert sleep consultant Rosey Davidson has announced the upcoming picture book It’s Time F… -
Vale of Rheidol Railway Festival of Steam – August Bank Holiday weekend
The Vale of Rheidol Railway is hosting a Festival of a Steam this coming August Bank Holid…
Load More Related Articles
-
Top 18 activities those with a physical condition struggle to do – including sleep
Millions of Brits are unable to exercise, sleep or endure long journeys in the car … -
Reimagined fairy tales – as read by comedian Ellie Taylor
Classic fairy tales have been reimagined to see Goldilocks finally get her comeuppance, Ja… -
Top 30 things over 65s do to maintain independence – including gardening
Retirees are determined to maintain their independence in later life, by dressing how they…
Load More By Entertain The Kids
-
Brits love to get comfy over Christmas and catch up on their favourite TV shows
Millions of adults plan to use the festive period to catch up on their favourite TV shows … -
Top 10 tech gifts this Christmas – including mobile phones
Tech toys are at the top of everyone’s Christmas lists this year – with more t… -
The hardest parts of a Christmas dinner to master are crispy roast potatoes, moist turkey and a delicious gravy
A poll of 2,000 adults who celebrate the festive season found 13 per cent struggle with th…
Load More In Christmas
Comments are closed.
Check Also
Top 18 activities those with a physical condition struggle to do – including sleep
Millions of Brits are unable to exercise, sleep or endure long journeys in the car …