New Sun-Pat® Peanut Butter research into childhood dreams reveals that we’re a nation of achievers; 15.6M Brits have pursued their dreams in life.
Olympic gold medal winning swimmer Adam Peaty and TV presenter Helen Skelton live out their own childhood dreams as part of a nationwide competition from Sun-Pat to make dreams come true for a day.
In summary, the research also found:
- Over half (51%) of all Brits believe they would have pursued their dreams further if they had more energy as a child
- 10-15 year olds dream of being a Football Player (11.4%), Teacher (10.9%), Popstar (7.8%), Writer (7.7%), and Vet (7.5%) while adults dream of being Football Players (8%), Nurses (8%) and Teachers (8%)
- 78% of adults believe it is easier for people to follow their dreams nowadays than when they were children
- Londoners (30%) and the Welsh (30%) are the most ambitious parts of the UK, while those living in East Anglia (18%) and the North West (18%) are the least likely to pursue their dreams
The research reveals that 25% of us gave up on our dreams aged 18-21, citing reasons including fear of failure (23%), work commitments (23%) and not having the energy (19%). Never a nation to give up though, a massive 21m (31%) Brits are still pursuing their dreams as adults. We also have high hopes for the future generation with 91% of us positively encouraging our children to pursue their dreams from a young age.
The research asked respondents from different age groups to name what they dreamt of being as children:
10-15 year olds dreams:
- Football player – 11.4%
- Teacher – 10.9%
- Popstar – 7.8%
- Writer – 7.7%
- Vet – 7.5%
Adult’s childhood dreams :
- Football Player – 8%
- Nurse – 8%
- Teacher – 8%
- Pilot – 7%
- Police Officer – 6%
Commenting on the findings, Child and Educational Psychologist, Dr Richard Skelton said: “This research shows that children and teens who lead an active lifestyle are at an advantage, with 79% of children who achieved their dreams having had an active childhood. To pursue our dreams, we need the motivation, confidence and energy to succeed. Leading an active lifestyle and eating a balanced diet is not only important for young peoples physical health, but is key to nurturing self-esteem and overall wellbeing. Growing a sense of courage and adventure at a young age builds resilience and helps us in later life. An active lifestyle is one of the best ways of psychologically equipping ourselves to pursue our dreams in the adult world.”
Sun-Pat Peanut Butter’s research is released as the brand gets it’s Fuel Your Dreams campaign underway, with Adam Peaty and Helen Skelton living out their dreams of being a pilot and vet for the day to launch the initiative.
David Atkinson, Managing Director Grocery, The Hain Daniels Group, said: “We’ve created the Fuel Your Dreams campaign to encourage young people to stay active and pursue their dreams. Our research findings show that maintaining an active lifestyle can really help contribute to achieving your dreams. Sun-Pat Peanut Butter is a natural source of protein and fibre, and a perfect snack to help maintain energy levels*** for after school clubs and activities.”
Sun-Pat is also offering consumers a chance to live their own dream for a day. The Fuel Your Dreams competition is open to UK residents of all ages. Entries can be made via www.sunpat.co.uk/fuelyourdreams
*Source: Opinion Matters survey of 1,975 respondents.
Sun-Pat is the nation’s favourite peanut butter**. Delicious and versatile, it is a natural source of protein and helps maintain energy levels***, making it the spread and filling of choice for an estimated 150 million pieces of toast and sandwiches every year****.
Sun-Pat is available in Crunchy, Smooth, No Added Sugar Crunchy, No Added Sugar Smooth and in a wide range of sizes. Sun-Pat is part of The Hain Daniels Group.
** Source: Symphony IRI £ Volume Sales 52 w/e 3rd September 2016
***Sun-Pat Peanut Butter is a Source of Protein. The natural levels of Niacin and Phosphorus contribute to normal energy-yielding metabolism as part of a balanced diet.
**** Based on an annual volume of 4510 metric tonnes and a serving size of 30g.
About The Hain Daniels Group
The Hain Daniels Group is one of the UK’s leading food companies, and its portfolio of brands include New Covent Garden Soup Co.®, Linda McCartney’s™ (under licence), Hartley’s® and Farmhouse Fare™, amongst others.
Owned by parent company, The Hain Celestial Group, Inc. (NASDAQ : HAIN), Hain Daniels prides itself on constant innovation to meet the needs of its partners, customers and consumers.