O2 Celebrates “Eureka” Moments
- Rare and unseen content from the archives of the world’s great creative visionaries brought together in landmark exhibition to showcase the Eureka moments that have gone on to global acclaim.
- Exhibits include early design sketches from the innovators behind the Shanghai Tower, Brompton Bikes, Life Tech and the Lava Lamp and original drawings of the much loved characters Hello Kitty, Superman and Dennis the Menace.
- Curated in partnership with the Science Museum’s Inventor in Residence Mark Champkin to launch the Samsung Galaxy Note 4, the exhibition also features ‘The Most Creative Room in the World’ to encourage visitors to have their own Eureka moments
- A fortnight of events including creative breakfasts; trend salons; comedy nights; supper clubs; mixology lessons; and a game design night
- Exhibition opens to the public on 25th November and runs until 7th December from 9-6pm at Proud Archivist in Shoreditch.
The earliest notes and sketches from some of the world’s greatest creative visionaries including designers, architects and animators have been brought together in an exhibition that explores modern history’s greatest “Eureka Moments”.
To launch the new smartphone from Samsung, Galaxy Note 4, the exhibition curated by O2 in partnership with the Science Museum’s Inventor in Residence Mark Champkin explores the creative process employed by modern innovators to generate new concepts and ideas.
The rare and unseen content showcases the varied ways that inventors captured their earliest thoughts. Whether the original sketches were drawn in pencil, pen and ink or on a tablet, the Eureka Gallery celebrates the creative sparks that grew into breakthrough designs.
Mark Champkin, Inventor in Residence at the Science Museum and co-curator of the Eureka Gallery said: “O2’s Eureka Moments exhibition is a celebration of some of the great creative visionaries of recent times and we hope it inspires people to have their own Eureka moments.”
Displayed on Samsung Galaxy Note 4 tablets the exhibition is divided into four zones in which visitors can see the original sketches for iconic designs including:
CHARACTER
- The original 1950s drawings for the character that went on to become Dennis the Menace scribbled on the back of a cigarette packet
- Original pencil drawings of Hello Kitty from Japanese designer Yuko Yamaguchi
- Designer Andrew Ainsworth’s original pencil sketches of the character Superman
DESIGN
- The original 1950s drawings for the character that went on to become Dennis the Menace scribbled on the back of a cigarette packet
- Original pencil drawings of Hello Kitty from Japanese designer Yuko Yamaguchi
- Designer Andrew Ainsworth’s original pencil sketches of the character Superman
ARCHITECTURE
- Early stage sketches of Gensler’s iconic Shanghai Tower
TECHNOLOGY
- Early visualisations of the first ever Mathmos Lava Lamp
- Original notes behind the creation of the Babbage Counting Machine
- Initial drawings behind the creation of Stephenson’s Rocket
Alongside the exhibition O2 has collaborated with Champkin and several sensory inventors to build the “Most Creative Room in the World”. Based on Mark’s extensive research into the science of creative thinking the room will provide visitors with the optimum colour, lighting by Creatmosphere, the perfect smell with The Perfume Mistress, temperature, sound, and taste with the help of Sam Bompas to support the generation of new ideas. Samsung Galaxy Note 4 tablets will be on hand to capture these first creative nuggets.
For those who prefer a more traditional route to ideas, the room also features a bath in which visitors can spend time pondering their latest ideas in the hope of striking upon a Eureka Moment of their own just like Archimedes himself.
Samsung Galaxy Note 4 is available on a range of tariffs offering between 500MB and 8GB data. For example, customers paying £69.99 upfront will get 8GB data for £48 per month.
The Eureka Moment Gallery opens its doors on Tuesday 25th November from 9am until 7th December. There are also opportunities to attend several events throughout the exhibitions two week run: The Eureka Sessions. see www.theproudarchivist.co.uk for more details
