Trying to be healthier (40 per cent), wanting to drink more mindfully (38 per cent) and the cost of drinks (33 per cent) are among the top 10 reasons for slowing the alcohol flow, a study of 2,000 adults has found.
While 20 per cent of Gen Zs planning to cut alcohol out entirely for their festive celebrations this year.
However, good intentions may get swept aside as 52 per cent of those who drink alcohol admitted plans to stick to soft drinks at a party might fail.
And 26 per cent think there’s a ‘danger window’ – when they might get tempted to have an alcoholic drink at a party.
More than four in 10 (43 per cent) of the same respondents also admitted they are easily persuaded to ‘have another’ boozy beverage.
In response to the findings, ‘The Cocktail Guy’ Rich Woods has partnered with SodaStream, which commissioned the research, to create a delicious ‘Fizz-tive Menu’ of low and no alcohol drinks.
He said: “Everyone should be able to enjoy a special drink this Christmas, whether it’s low alcohol or completely alcohol free.
“I hope people enjoy my sparkling creations.”

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