Leading toy manufacturer Fisher-Price has released a new inclusivity range featuring figurines with different ethnic backgrounds, physical disabilities, and skin conditions.
The infant, toddler and preschool brand, has created the limited-edition ‘People Kind’ figure pack to be more representative of modern Britain.
A wheelchair user toy, and another with the skin condition vitiligo, has been created, alongside a toy which depicts a person with sight issues.
Different job roles have also been included in the pack, with a recycling collector, baker, photographer, doctor and a mother available.
A range of skin tones, genders, ages and hair styles are also on show.
Increasing inclusivity
Fisher-Price early childhood development expert, Lisa Lohiser, said: “From a very early age, children start to notice similarities and differences all around them.
“Since play is a foundation for early learning, toys such as Little People figures provide a developmentally appropriate opportunity for kids to notice the uniqueness of each figure – and to explore and appreciate those differences that are reflected within their community in a really fun way.”
It comes after a study of 1,000 parents, with children aged 0-5, found more than half believe children’s toys should be more inclusive and representative of society.
Disability (39 per cent), a variety of work professions (33 per cent) and different ethnicities (32 per cent) were three areas where parents felt more could be done to increase inclusivity.
While 32 per cent wanted different gender options and 16 per cent would like toys which showed a variety of ages.
And 59 per cent want to see retailers stock toys on their shelves which are more inclusive and better representative of British society.
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