Millions of Brits admit they aren’t being as sustainable as they could be – because they can’t bear the idea of giving up meat.

A study of 2,000 adults found 68 per cent aren’t doing everything they could be to help the environment with 35 per cent feeling guilty over how little they do for the planet.

But nearly half can’t bear the idea of giving up meat to be environmentally friendly while 27 per cent are confused about how best to be green.

And 55 per cent cite cost as a top barrier to making more sustainable choices.

Others are too busy (20 per cent), like to buy new things (21 per cent) and think they are hampered by where they live (10 per cent).

Those aged 18-24 are least likely to adopt a sustainable lifestyle due to their busy work life and are the most confused over what they should and shouldn’t do to lead a more eco-friendly life.

It also emerged 20 per cent of adults feel it’s been harder to do things to help the environment over the last 12 months.

The research, and a quiz which reveals how many steps you’re already taking to improve your green credentials, was commissioned by Hyundai to launch its Drive the Change Tour.

A spokesman for the car firm said: “Many seem to be struggling when it comes to making greener changes, but younger people seem to find it harder than most.

“It’s important to recognise every age group will have its own challenges based on the different things people have going on at different stages of their lives.

The study also found those aged 55 to 64 are least likely to feel they currently do everything they can to help the environment.

While seven in 10 of those aged 18-24 believe the last year has helped them understand more

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