Winged eyeliner, red lipstick and smoky eyes are among the most iconic beauty looks of all time, according to a new study by Superdrug.

Researchers have revealed the top 50 best beauty trends of all time, as well as uncovering the most popular beauty looks in 2016.

A bold red lip has been the calling card of iconic beauties over the years from Marilyn Monroe to Scarlett Johansson, so it’s no surprise that classic red lipstick has been voted the number one iconic beauty look.

Taylor Swift is famed for her winged jet-black eyeliner which came second in the poll, while Keira Knightley’s simple and sophisticated take on the smoky eye received the third most votes.

French manicures like those sported by pop star Rihanna also feature highly on the list, while natural looking make up, glossy lips, bronzed skin and a fake beauty spot are also looks which have stood the test of time.

The most popular hair trend is the long wavy curls favoured by the Duchess of Cambridge, along with the beehive, the bob, French braids and the pixie crop.

Other hair-do’s to feature in the top 50 iconic beauty looks include the perm, Farrah flick, blunt fringes, the high bun and cherry red hair.

The most favoured looks for 2016 include Kim Kardashian inspired contouring, exaggerated eyebrows – like those recently tattooed onto Katie Price – and rainbow hair.

Sarah Gardner, Superdrug Head of Beauty, which conducted the study of 2,000 women said: “Women’s beauty and fashion changes from one day to the next, but as this survey suggests, there are some beauty looks which will go down in history as being the most iconic.

“Makeup trends such as having red lips and smoky eyes will always be ones women fall back on as they suit so many people.”

Some of the best makeup looks highlighted in the list are nude lipstick, glittery eyelids, like those first worn by actress Kristen Stewart, and pastel eyeshadow.

The list also includes some more quirky looks such as metallic eyeliner, dreadlocks, Mod make up and a shaved undercut.

The study shows the average person will change the cut and style of their hair every three or four years – and the bob is the most tried and tested cut, which has been sported at some time by 56 per cent of women.

When it comes to experimenting with new beauty looks, 53 per cent of women will make a change when they’re bored with their current choice of make-up.

A further 32 per cent try new looks when feeling old and dowdy, while 15 per cent are inspired to make a change after the break-up of a relationship.

New fashion trends, celebrity hair and make-up crazes and friends getting a new look encourage many women to try something different.

And whereas 29 per cent of ladies look to women’s magazines for inspiration, 17 per cent read hair and beauty blogs, and 22 per cent watch other people when out shopping.

Sarah Gardner, Superdrug Head of Beauty continues: “The top 50 iconic looks is a real mix of vintage favourites such as 1940s classic red lipstick and Victory rolls, Farrarh flicks from the seventies and 1980s specials such as The Perm.

“But it’s great to see some real modern classics in the list such as Ombre hair, glitter nails and undercuts.

“Our best sellers are a mix of the latest looks and the old classics and we’re always looking for the new modern trends which will become tomorrow’s iconic beauty must-haves.


  1. Red lipstick
  2. Smoky eyes
  3. Winged eyeliner
  4. French manicures
  5. Natural looking makeup
  6. Long wavy curls
  7. Beehive hairdo
  8. The Bob
  9. Smudged kohl liner
  10. Glossy lips
  11. Rosy cheeks
  12. French braid
  13. Pixie crop
  14. Cat eye eyeliner
  15. Beauty spot
  16. Farrah waves
  17. Bronzed skin
  18. Arched eyebrows
  19. The Perm
  20. Nude lipstick
  21. Dewy skin
  22. Victory rolls
  23. The Afro
  24. Contouring
  25. Bigger eyebrows
  26. Bleach blonde hair
  27. Matte skin
  28. Rouged cheeks
  29. Berry lips
  30. High bun
  31. Glittery eyelids
  32. Pale skin
  33. Glitter nails
  34. Highlighter
  35. Blunt fringe
  36. Pink lips
  37. Dreadlocks
  38. Ombre hair
  39. The Quiff
  40. Cherry red hair
  41. Thin eyebrows
  42. Pastel eyeshadow
  43. Mod makeup
  44. Glitter highlighter
  45. Metallic eyeliner
  46. Black lipstick
  47. Shaved undercut
  48. Rainbow/unicorn hair
  49. Graphic eyes
  50. Coloured lashes


  1. Contouring
  2. Exaggerated eyebrows
  3. Rainbow hair
  4. Ombre hair
  5. Natural brows
  6. Big plaits
  7. Foil nail polish
  8. High ponytails
  9. Highlighter
  10. Glitter eyeshadow
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