Toy car is given a one-off electric makeover in hopes to get families to think more sustainably

The iconic Little Tikes toy car has been given a one-off electric makeover in a bid to get families thinking more sustainably.
Millions of children have their first taste of ‘driving’ a car in the red-and-yellow Cozy Coupe, which features a petrol filling cap.
Now it has been given an electric makeover for the first time replacing the cap with an electric socket and charger – aiming to help families think about making the switch in real life.
LV= and Electrix collaborated with the famous toy brand to create the one-off vehicle after a survey of 800 kids aged 6 to 12-years old unveiled what they would to do help the planet if it was up to them – revealing 51 per cent are worried about climate change.
It found 25 per cent would like to see an increase in electric vehicles to reduce reliance on petrol and diesel.
And 44 per cent are keen for their own family make the jump from petrol or diesel to an all-electric model.
Banning homework to save paper and replacing cars with kangaroos were other imaginative ways kids would like to protect the planet.
Minimising environmental impact
The original Cozy Coupe was released in 1979 and has become the UK’s best-selling Ride-in toy car, with 180 per cent more cars sold in 2022 so far.
During this time, many new styles of the Cozy Coupe has been released including the Cozy Coupe Dino, Princess Cozy Coupe and Cozy Coupe Black Cab.
In 2016, Little Tikes launched the Go Green Cozy Coupe Dino, which is constructed from recycled plastic and packaged in recycled materials to help minimise environmental impact.
The iconic red and yellow livery and accommodating dimensions have remained a constant, but small features have been updated such as significantly altering the look from the original slimmer roof poles in 1999 and given