• Thousands of Pudsey bears greet the residents of Coventry this morning
  • Secret footage reveals PEUGEOT as the mysterious identity behind the appearance
  • PEUGEOT’s neighbours in the West Midlands among the top five most generous regions for BBC Children in Need
  • Since partnering with BBC Children in Need, Peugeot has raised £1.5M for the charity

The generous residents of Coventry got into the BBC Children In Need spirit early this morning as they were greeted in person by their very own Pudsey bear. 


The famous charity bear appeared overnight on their cars. Car manufacturer PEUGEOT, the sole automotive sponsor of BBC Children in Need with donations of some £1.3M made to date – set to top £1.5M this year – has now revealed that the appearance of the mini Pudseys was down to it.

Residents living around Peugeot’s UK headquarters in Coventry woke up to find an official #PEUGEOTPUDSEY bear, delivered with the help of the all-new PEUGEOT 3008 SUV and the capacious PEUGEOT Boxer Van and a handful of volunteers. 


During last year’s BBC Children In Need extravaganza, PEUGEOT’s neighbours in the West Midlands were among the top five most generous regions donating a mightily impressive £2,780,144 to the cause.

Andrew Didlick, Director of Communications, Events and Partnerships at PEUGEOT commented: “You can’t fail to get into the spirit of BBC Children in Need when Pudsey arrives at your doorstep.


“Our neighbours in Coventry have always pulled together to raise funds for a very important cause that gives children access to life-changing care and services, so we’re supremely confident of another successful year of fundraising, and that Pudsey will be going to good homes.”


Secret footage of the #PEUGEOTPUDSEY bear drop can be viewed at: Pudsey & Peugeot Secret Footage

Donations can be made to Children in Need at BBC Children In Need 

Follow the #PEUGEOTPUDSEY action throughout the Children in Need event at @PeugeotUK on Twitter. Children in Need can be found tweeting on Twitter and the official event hashtag #BBCCIN.

You can view the footage on YouTube

Find out more about PEUGEOT and Children in Need at Peugeot Children In Need



Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.


The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008, 3008 and 5008 supplemented by people-carriers and a four-model van range that includes the Bipper, Partner, Expert and Boxer.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram.

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