Two thirds of adults will tell friends and family they’re ‘fine’ over the Christmas period, even when they’re not, according to research.
The study of 2,000 people found 34 per cent are less likely to feel ok during the festive season, more than any other time of year.
And 51 per cent believe others don’t want to hear about their troubles as it dampens the mood.
Were respondents to be asked by family how they are over Christmas dinner, 47 per cent would keep the conversation light-hearted, believing that it isn’t the right time to discuss heavy issues.
But the study, commissioned by Walkers to shine a light on the benefits of opening up and talking more, found 52 per cent feel additional pressure to be happy during the festive period and pretend everything is ok.
In light of the findings, Walkers and Comic Relief teamed up with TV and radio presenter and mental wellbeing campaigner Roman Kemp to inspire people to open up and talk more, challenging the nation to give up the F***(fine) word this Christmas and beyond, to support their mental wellbeing.
Brits use the ‘F’ word to be polite
Roman said: “As someone who has been open about their own battle with mental health and seen first-hand the devastating consequences of people bottling up their feelings, this is a campaign very close to my heart.
“Christmas is an amazing time of year, but it’s also a very challenging time for a lot of people.
“So, I’m hoping that through this campaign and encouraging people to ban what is undoubtedly the most offensive ‘F’ word out there, we can help open up the conversation surrounding mental wellbeing – and get people having open and honest conversations about how they’re really feeling.
“Let’s stop saying we’re fine because we think it’s polite, or because we think it’s

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