As a result, the research of 2,000 adults revealed many won’t take photos from influencers, online reviews – or even footballer’s injuries – at face value.
Others struggle to trust emails, calls and texts from unrecognised contacts, people on dating apps and quotes from tradespeople.
And three-quarters feel it is harder than ever to know what information they should trust.
While half pinpointed misinformation spread on social media as the cause of their cynicism, 39 per cent blamed it on the fear that those trying to scam them are becoming more sophisticated in their tactics.
It also emerged 86 per cent feel it is important to conduct their own research, rather than just taking things at face value.
Half of adults even insist on doing their own research about health concerns online and not just relying on what a doctor says.
The survey was commissioned by Santander, whose head of fraud control, Chris Ainsley said: “The constant bombardment of scams has really impacted people’s levels of trust.
“Whether it’s phone calls from fraudsters pretending to be from your bank or investment opportunities that simply seem too good to be true, it’s clear that over time it’s denting our trust in all sorts of things.
“By taking your time and never letting someone pressurise you into acting quickly when it comes to your money, we can help to differentiate who to trust and who to avoid.”
The survey also found nearly one in three will question things they encounter at least a few times a week, while 15 per cent are apprehensive multiple times each day.
On average, Brits only trust six people – and seven in 10 admitted that once their trust has been broken it is ‘almost impossible’ to regain it.
Those polled, via OnePoll, have had their trust broken as many as four times over the last 12 months.
Chris

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