More than eight in 10 adults are planning to be charitable this festive season, with a quarter doing so through acts of kindness and good deeds.
A study of 2,000 adults found many will be looking to help others during the season for giving, either by donating money (35 per cent), cooking them lunch (15 per cent) or buying gifts from charity shops (18 per cent).
The generosity of the nation will see 48 per cent be more charitable this year than last.
But 27 per cent plan to turn to alternative non-monetary means to spread cheer as a way to help cut back on expenditure.
The research, commissioned by Sky Mobile, revealed other ways people will give back include buying charity Christmas cards (28 per cent) and donating items including food (26 per cent) and clothes (20 per cent).
Wanting to help those worse off or lonely (30 per cent) or believing that it is the meaning of the season (29 per cent) are driving people’s kindness.
The festive spirit also sees December as one of the most popular months, year on year, to generously donate (86 per cent), with people gifting to charities an average of four times a year.
But 68 per cent would be willing to donate more to charities if they knew there were alternative options, such as swapping their mobile data for a donation (72 per cent).
To help people give back this holiday, Sky Mobile has partnered with the NSPCC, so customers can exchange 30GB of their spare data – which will be turned into a monetary donation on their behalf – to help fund important services such as Childline.

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