Two in five couples would rather put the cash they’d typically spend on gifts for each other in their holiday savings instead.
A poll of 2,000 adults who celebrate Christmas found 51 per cent prefer presents which are, or contribute to, experiences rather than material goods.
And with Christmas approaching, more than a third (38 per cent) are broaching the subject of having their holiday funds topped up as opposed to getting a gift.
Of the parents surveyed, one in eight (13 per cent) revealed their ideal gifts would be more experiences and making memories with their kids rather than receiving a pressie.
The research was commissioned by Haven Holidays, which has also created a quiz to help to help those stuck whether to give cash or buy a gift.
Simon Palethorpe, managing director of the holiday park company said: “Spending time with your loved ones on holiday creates memories that last a lifetime.
“Giving the gift of an experience this Christmas encourages everyone to spend time with one another and could be just the pick-me-up that we need to see us through the winter months.”
The findings come after the discovery that 59 per cent have had to cut back on saving for their holiday because of the cost-of-living impact.
Exactly half of respondents have forgone gift-giving in the past to top up their holiday fund with a loved one.
And 77 per cent of those in a relationship think topping up the holiday kitty is a less stressful option than trying to find a specific gift for their partner.
Experiencing together
Cash or experiences are seen as easier gift-giving options around Christmas time, with 52 per cent of those surveyed wishing more of their loved ones asked for these types of gifts, as they struggle to buy the right present.
Food and drink experiences

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