UK FAMILIES are desperate to dramatically slash their plastic use – and are turning back to traditional shopping methods to beat the plastic plague.

A huge 93 per cent of families say they are trying to use fewer plastic items but only 17 per cent are able to afford pricier non-plastic alternatives.

As a result, over half families are reviving traditional shopping methods to cut down on plastic use without incurring extra costs.

Dubbed ‘granny shopping’, three in five modern families (60%) now buy loose fruit and veg not pre-packed, while 44 per cent are once again choosing washing powder in cardboard box instead of pre-wrapped capsules in a plastic tub.

One in five have ditched liquid soap in a plastic container for old-fashioned bars of soap and seven per cent have turned back to traditional ‘cloth’ nappies.

And six per cent are now once again ordering milk and juice in glass containers from the milkman.

The study from the UK’s fastest-growing parenting site found 88 per cent of mums and dads admitted their plastic use soared since becoming a parent.

While a typical single throws away an average of 329 plastic items a year and a couple 658, a family of four used an average of 2,764 plastic items per year – 2,435 extra than a single person.

Parents’ most commonly used extra items include plastic-fibre baby wipes, bought by 86 per cent of mums and dads, plastic toys purchased by 83 per cent, disposable nappies with plastic liners used by over three quarters (76%) alongside 68 per cent who use plastic nappy bags.

Half of parents also confessed to ordering more online deliveries with plastic packaging, while 47 per cent using plastic baby bottles and cups.

But despite the rise in plastic use, 98 per cent of parents polled were adamant they would be much more likely to buy a brand which was actively cutting down on plastic use.

Half support the concept of a ‘plastic-free’ aisle in their local supermarket – and 16 per cent would like to live without plastic altogether if they could.

The study showed a sizeable 42 per cent are already teaching their children to use less plastic while nine in ten are calling for companies and retailers to slash plastic use in their products.

And while two thirds (66%) agree firms use plastic because it is cheap and don’t consider the consequences, 40% say consumers must boycott plastic products in order to get companies to change their ways.

To action this, the study showed the majority of parents are already dramatically cutting down their plastic use.

The most popular method for families to axe plastic use is using reusable water bottles, with almost two-thirds families doing this (64%).

Three in five have increased their use of cloth ‘bags for life’ and almost half are buying more from charity shops (46%) and wearing hand-me-downs (43%).

A further quarter (24%) have cut down to takeaways in plastic boxes while 22 per cent have tried cleaning and toiletry products that can be refilled

More extreme measures include using bamboo toothbrushes instead of plastic ones with three per cent of families trying this while a further 48 per cent ditched plastic straws and cutlery for children’s parties.

Eco experts are calling the rapid changes the ‘Blue Planet Phenomenon’ with families facing heightened awareness of the dangers of plastic following the hit BBC TV show.

Indeed, the parents polled said their biggest fear was damage to the oceans, with 87 per cent concerned about the impact of plastic on wildlife, marginally above the 80 per cent who feared the planet was being polluted for their children. Eco Expert Emma Maxwell said: “When it comes to plastic-free shopping, it seems granny really does know best.

”We’ve been conditioned to think plastic is fantastic, when in fact it’s a menace to the planet and our future. In the past, families managed to live without it and by copying your granny’s shopping style, modern families can cut down on plastic use too, all without paying extra.”

Commenting on the ChannelMum study Environment Minister Thérèse Coffey said:

“Our throwaway culture has to stop and our 25 Year Environment Plan sets out how government is leading action to reduce the use of plastic waste.

”We have a responsibility to our next generations to leave the environment in a better state than we inherited it.

“We can all make a difference and I’m pleased to see that many families across the country are taking up the challenge to reduce the amount of plastic they use on a daily basis.”


  • Change washing capsules in plastic tubs for washing powder in a cardboard box
  • Buy loose fruit and veg, not pre-packed
  • Ditch liquid soap and shower gel for bars of soap
  • Switch disposable nappies and plastic nappy bags for cloth nappies
  • Change disposable plastic party cutlery for normal or wooden cutlery and plastic plates and cups for paper ones
  • Swap plastic milk and juice containers for glass ones delivered by your milkman
  • Use a flask or water bottle, not plastic single-use bottles of water
  • Try cloth ‘bags for life’ not 5p plastic bags
  • Buy a bamboo toothbrush instead of plastic ones


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