The countryside has come to London – with a campsite experience appearing at London’s King’s Cross station.
Hundreds of passers-by took time out of their day to enjoy a moment with nature among a scene of greenery, accompanied by the sounds and smells associated with the great British countryside, as well as a short, guided meditation exercise.
The immersive campsite experience was created after university research found those who go camping are happier than those who don’t.
The study of 10,992 people found 48 per cent of campers feel generally happy, compared to just 35 per cent of non-campers.
According to the findings, campers also have significantly higher levels of psychological, emotional, and social wellbeing, with 44 per cent of campers ‘flourishing’ compared to just 31 per cent of non-campers.
The Outjoyment Pod
The Outjoyment Report was carried out by academic experts at Liverpool John Moores University and Sheffield Hallam University, in association with The Camping and Caravanning Club.
In preparation for the survey, the questionnaire was subjected to a protocol analysis with both sample groups who were encouraged to think aloud as they completed each question.
It also found those who participate in the outdoor pastime are 23 per cent less anxious than those who don’t.
TV personality and president of The Camping and Caravanning Club, Julia Bradbury, joined the ‘Outjoyment Pod’ to help promote the benefits of being outdoors.
Julia Bradbury said: “Spending time outdoors has proven benefits for both your mental and physical wellbeing.
“The Outjoyment Report has revealed those who camp are happier, more connected to nature and enjoy better wellbeing than those who don’t.
“With the research clearly highlighting the positive impact of being outdoors, we took to the streets of London with a pop-up camping pod to encourage the public to take a few moments out of their busy day.
“Relaxing, unwinding and enjoying a few
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