A study of 2,000 ladies found during a shopping trip for denim around six pairs will be disregarded due to being too long, too short, too baggy on the thighs or too loose around the waist.
Other problems commonly faced include wide bottoms on skinny jeans, unflattering pockets and a waistband which sticks out – adding unwanted inches.
And just over two thirds have a wardrobe full of jeans but find themselves wearing the same pair over and over.
As many as 74 per cent find shopping for denim frustrating and 46 per cent cite them as the hardest item of clothing to buy.
This is because it can be tricky to get the perfect fit, and the fact there are so many different styles and colours.
But two thirds believe jeans are the most important item of clothing to fit perfectly.
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A spokesperson for luxury fashion brand ME + EM said: “Despite being one of the
