Millions of adults buy clothes they’ll only ever wear once – due to weddings, Christmas parties, job interviews and niche holidays.
A poll of 2,000 adults found 45 per cent own items of clothing which have only seen the light of day once.
And among the most common items which have been left to gather dust in wardrobes are fancy dress costumes, hats for weddings and Hawaiian shirts.
Nearly a fifth (18 per cent) admitted that when they come to wear these items again, they feel as if they are not fashionable anymore, while 24 per cent just think their tastes have simply moved on.
As a result, 35 per cent would consider renting clothes to help save money (37 per cent) or for the good of the planet (31 per cent), and 26 per cent have borrowed items from family and friends to avoid one-off purchases.
Beach breaks, city vacations and ski trips are the holidays people have bought specific clothes or equipment for and then haven’t used beyond their journey away.
To combat this and make ski wear more accessible and sustainable, Crystal Ski Holidays has partnered with celebrities Lucy Mecklenburgh and Wes Nelson to launch The Ski Edit – a rentable ski wear collection curated with fashion rental service By Rotation.
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