Almost half (45%) of Brits are ready for new traditions this festive season with the family

Almost half (45%)* of Brits admit to looking for new things to do with the family over the holiday period between Christmas and New Year as many of us get bored stuck indoors. The research revealed today by on-demand theatre ticketing app, TodayTix, found that almost three quarters (74%) of the nation spend a minimum of five hours a day with their families indoors at home and are looking for more reasons to get out and about instead.

A joyful trip to the cinema is one of the top activities Brits want to do more of with the family (9%), while visiting the theatre (12%), playing festive football (10%) and even tackling the sales at the shops (33%) feature in the list.

Surprisingly, half of us (50%) admit to feeling underwhelmed by the same Christmas TV schedule and a further 40% admit to wanting something other than leftover Christmas dinners for the rest of the festive season. Nearly two thirds of families (60%) would prefer to start cooking festive treats as a new activity to do between Christmas and New Year, while almost half of us (49%) would prefer to just simply go for a family walk.

When asked, the top activities people wish they’re doing with their families this period were: 

Fiona Sellick of TodayTix said, “We’re clearly a nation with family at its heart, especially over the festive period, but our research highlights that people want to experience new things to keep the Christmas spirit alive. The Christmas and New Year period provides the perfect opportunity for everyone to make the most of the time they spend together by really enjoying different activities available to us on our doorstep.”  

TodayTix, the free mobile app providing on-demand access to theatre tickets, provides families and friends the perfect excuse to be spontaneous and have a break from over-indulgence this festive period by offering last minute tickets to fill the best seats in the house at some of London’s top shows.

*1,000 respondents surveyed by PureProfile – December 2016


About TodayTix


TodayTix is an innovative new app service that provides customers with insider access to last-minute theatre tickets, right from their mobile device. Operating in the world’s most iconic theatre markets, TodayTix secures the best discounted and full price tickets available for the hottest shows in London, New York, San Francisco, LA, Washington DC and Chicago.

TodayTix aims to make theatre a readily-available and exciting option for everyone. Through its personalised, intuitive and easy-to-use service, TodayTix delivers an efficient, affordable and reliable user experience for aspiring theatregoers.

Originally conceived in New York, December 2013, TodayTix launched in London’s West End in June 2015. Since then, the company has built partnerships with many established UK theatre institutions, including The National Theatre, DMT, The Almeida, RUT, The Royal Court, Nimax and more.

To learn more, please visit TodayTix or download TodayTix for iOSAndroid and Amazon devices.

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