Brits admit they generate so much food waste – because their eyes are bigger than their bellies, ingredients go out of date and confusion over portion sizes.
A study of 2,000 adults revealed making more than is required, a lack of time to accurately measure out ingredients and not planning ahead were among the top reasons for not knowing how much food to prepare for dinner.
But more than a quarter (26 per cent) admitted they generate a ‘lot’ of food waste, with 37 per cent of the opinion it’s better to serve up more food than is needed rather than less.
And 23 per cent typically cook portions which are too big.
A spokesperson for long life bakery brand, Baker Street, which commissioned the research ahead of Food Waste Action Week, said: “We’ve all been guilty of cooking too much, or not finishing a plateful and the research shows many reasons why we unintentionally create food waste.
“Whether it’s missing the ‘best before dates’, confusion over ingredients, simply guessing, or thinking you’re cooking for a group before people start dropping out of dinnertime, it’s easily done.
“With the cost-of-living crisis impacting us all and a greater awareness of the impact of food waste on climate change, it’s more important than ever to watch what we’re buying, serving up and putting in the bin.”
The research also found people feel annoyed (31 per cent), frustrated (20 per cent) and ashamed (15 per cent) when they generate food waste.
Similarly, 47 per cent know it’s an important issue for the world and 46 per cent don’t like wasting expensive food or ingredients in particular.
More than a third (34 per cent) think more needs to be done to raise awareness of food waste and one in 10 would like to reduce the amount they personally create, but don’t know how.

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