Stay Puft, The Teletubbies and Peppa Pig join the cast of hundreds at magical Christmas Parade


Hamleys, the finest toy shop in the world, is bringing the magic of Christmas to London’s Regent Street with its annual Toy Parade on Sunday 20th November 2016 in an all-day extravaganza.

In a show stopping return, this magical experience will give families a chance to see their favourite toy characters in the world’s largest Toy Parade. With Basil Brush taking the stage as special guest host and an iconic giant Marshmallow Man set to steal the show, a cast of hundreds are set to parade along Regent Street, including marching bands, dancers and toy vehicles.

New faces to this years’ line up include Lego Ninjago’s very own Kai and a host of exciting additions from CBeebies, including Hey Duggee, The Teletubbies, Go Jetters, Q Pootle 5, Something Special and Twirlywoos. Much loved stars from last year include Barbie, Bing and Flop, Fireman Sam, The Gruffalo, Peppa Pig, Sonic, Power Rangers and The Transformers.

Grant Yuill, Senior Marketing Manager Hamleys said: “We are back bigger and better in 2016, with even more well-loved characters, performers and activities for the family in the parade and on the street. There is so much for all the family to see on the day, this is set to be the most magical family day out yet.”

Key sponsors for 2016 include Sky Cinema and Magic FM. The Hamleys Toy Parade will be followed by an action packed afternoon allowing families to see some their favourite characters.


Hamleys, Regent Street, London W1B 5BT 


Sunday 20th November 2016 


10:30 – 16:00 


Hamley’s London Toy Parade Website

Hamley’s London Facebook

Hamley’s London Twitter

Hamley’s London Instagram

About Hamleys  

For 255 years Hamleys of London has been The Finest Toy Shop in the World bringing magical experiences and joy to children of all ages. Hamleys rich history began with William Hamley, a Cornishman from Bodmin, England. William Hamley dreamed of the best toy shop in the world when opening his toy shop at Holborn, London in 1760.   

In 2015, Hamleys, as a global brand, extends significantly further than the famous London toy shop. Hamleys currently trades across 19 countries with 11 stores in the UK & Ireland and 49 international stores.  In March Hamleys 2015 opened the largest toy shop in Europe, situated in Moscow, which introduces a new retail concept combining a toy shop and theme park attractions.    

About Regent Street Association 

The Regent Street Association was created to look after the interests of the retailers and businesses in the area. Headed by Annie Walker, the RSA is the point of contact for all official retailer business. Membership to the RSA has a number of benefits, such as weekly e-cards on retailer activity and a store discount ‘Privilege Card’ for all members.


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