AI tools like Midjourney generate images based on what the internet thinks something is or what it looks like.
And when such platforms are asked to create a picture of someone healthy who exercises, they generate images of people with no body fat, chiselled jaws, muscles, and even 12-pack abs.
Sports brand ASICS believes the AI images fail to show “the real benefit of exercise” which they believe is “the mental health uplift” – instead they focus on “extreme physical transformations”.
In response, the brand has launched an AI Training programme – a bank of images featuring “real people enjoying exercise for the feeling, not aesthetics” combined with bespoke lines of code and AI prompts that AI tools can use to command more inclusive images.
It’s hoped the measures – which are demonstrated in a newly released video – will help change what consumers and in-turn AI platforms think the healthy exercise looks like.
Gary Raucher of ASICS EMEA, said: “We’ve always believed in the benefit of exercise, not just on the body, but also on the mind.
“And in today’s society, we know the uplifting power of exercise is needed more than ever.
“When we discovered that popular AI image-generating tools were creating unrealistic depictions of people who exercised – demotivating people to the point of exclusion from exercise, we were compelled to take action.”
When shown the AI generated images of “healthy people” who exercise, additional research commissioned by ASICS found 72 per cent believe the pictures present an unrealistic body type.
However, 72 per cent said the images could cause people to develop worries about their own bodies.
Almost a fifth (19 per cent) believe ‘non-natural supplements’ – like steroids – would need to be taken to have such a body, while 40 per cent felt cosmetic surgery would be necessary.
Just seven per cent believed the physique
-
Top UK cities targeted by doorstep scammers
Nearly a fifth of adults (15 per cent) were the target of a doorstep scam over the last ye… -
Top foodstuffs Brits have had in the cupboard without using for a year or more
Vinegar, stock cubes and tinned vegetables are some of the most unloved foods in the natio… -
Women are embarrassed talking about their bodies with 2% whispering or using lowered voice – to order intimate products from the counter
Women are embarrassed when talking about their own bodies with more than a fifth (21 per c…
Load More Related Articles
-
Top UK cities targeted by doorstep scammers
Nearly a fifth of adults (15 per cent) were the target of a doorstep scam over the last ye… -
Top foodstuffs Brits have had in the cupboard without using for a year or more
Vinegar, stock cubes and tinned vegetables are some of the most unloved foods in the natio… -
Women are embarrassed talking about their bodies with 2% whispering or using lowered voice – to order intimate products from the counter
Women are embarrassed when talking about their own bodies with more than a fifth (21 per c…
Load More By Entertain The Kids
-
Top foodstuffs Brits have had in the cupboard without using for a year or more
Vinegar, stock cubes and tinned vegetables are some of the most unloved foods in the natio… -
Millions are turning to TIKTOK and other social media platforms for energy saving hacks
Analysis of the 50 most viewed hacks tagged ‘energy saving’ found clips about … -
Top 20 neighbourly annoyances
The average adult hasn’t spoken to their neighbour for three weeks – but milli…
Load More In Lifestyle
Comments are closed.
Check Also
Top UK cities targeted by doorstep scammers
Nearly a fifth of adults (15 per cent) were the target of a doorstep scam over the last ye…