Fur-get chocolate this Easter, says Britain’s last remaining teddy bear manufacturer

Easter is coming…and here at Britain’s last remaining teddy bear manufacturer we have the perfect alternative gift to chocolate!

With parents, aunts, uncles and grandparents looking for something healthier and more enduring to hand out than chocolate eggs, the Merrythought teddy bear or the company’s delightful Binky Bunny is the perfect choice.

Nestled in the former industrial heartland of Ironbridge, Shropshire, Merrythought was named in a top 50 list of Britain’s most iconic brands and has supplied everyone from Harrods to Fortnum and Mason with its mohair teddy bears.

Spending at Easter is soaring, with more than £700 million spent in 2016 on Easter-related goodies.

The Merrythought collection has two cute and cuddly companions that are proving particularly popular for Easter – Binky Bunny – who was spotted in some scenes on Downton Abbey no less – and cheeky Freddy Fox.

Like all of Merrythought’s soft toys, Binky and Freddy are handmade in the UK from the finest mohair.

It’s a meticulous 15-stage process which uses the best materials and skills, making a Merrythought bear not only hugely collectible but long-lasting, too.

Sarah Holmes, the great-granddaughter of the founder who runs Merrythought, said: “We have seen a spike in the number of people who look to buy a teddy bear for Easter, particularly families who want to regulate the amount of chocolate their children receive.

“Parents come to us looking for something that sums up Easter, but is perhaps more thoughtful and enduring. 

“Sometimes families will pool together the amount they would have spent on Easter eggs to buy a gift which is more meaningful, and, unlike chocolate, with a Merrythought bear you have a lifelong companion that has no best before date!.”

Ideal to capture the fun of the Easter holidays, Binky and Freddy, and not forgetting their friend Milo Monkey, retail for £69 and are presented with a high-quality cotton bag. Available from Merrythought.


About Merrythought


Merrythought is the last firm of its kind still hand-making teddy bears in Britain today. 

As well as supplying luxury outlets such as Harrods, Highgrove and Fortnum and Mason, the company collaborates with a host of high-end brands and was an official licensee for the London 2012 Olympic Games.

Founded in 1930 in the world heritage site of Ironbridge, Shropshire, Merrythought was originally created as a diversification of a Yorkshire mohair spinning mill owned by W G Holmes. Now a fourth generation family business, the current directors have continued his ideology of creating the finest quality, beautiful teddy bears that would be enjoyed by children and adults for generations to come.

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