A poll of 2,000 UK adults found 57 per cent like to distinguish themselves from the ordinary.
As many as six in 10 are keen to express themselves creatively and 42 per cent are always looking for ways to inject playfulness into the every day.
Among the top ways they add a bit more personality into their lives is customising accessories (26 per cent), clothes (23 per cent), stationery (22 per cent) and even their cars (21 per cent).
The study was commissioned by OREO, which has launched its one-of-a-kind OREO Twists Lab.
The pop-up experience allows customers to add a playful twist to their favourite things with the help of Tomiwa Sosanya, Aina Fontich, Nicolas Dixon, Rina Wanti and Stefano Meloni – a collective of artists, from airbrushers and painters to illustrators.
Spokesperson Katya Savelieva said: “Bringing out the spirit of playfulness and finding twists on the norm embodies everything we do, so it’s therefore wonderful to see that so many people can relate to this, especially when it comes to customising and putting their own stamp on things”.

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