Brits forget an average of 1,095 things a year, such as their partner’s phone number, birthdays – and where they’ve parked the car.
A study of 2,000 adults found they forget something on average three times a day, including why they entered a room, what they were about to say and other people’s names.
While some don’t remember to take food out of the freezer to defrost for dinner or what they went to the supermarket to buy.
Another 15 per cent of absent-minded respondents will make a hot cup of tea – then totally forget to drink it.
More than one in 10 (11 per cent) blame the lockdowns for adding to their memory woes due to lack of brain stimulation.
But 32 per cent put it down to getting older, while the same amount believe they have too much on their plate to keep track of it all.
Memory loss can come from stress
It also emerged adults believe their memory really starts to fail them at the age of 41 years and 10 months.
Professor Hana Burianová, a cognitive neuroscientist working with supplement brand Healthspan, which commissioned the report, said: “Our brains overload when we have lots of different things going on and with a limited processing capacity this impacts our attention and memory.
“Brain ageing actually begins as early as our twenties but generally people don’t think about brain health until they hit their forties at the earliest.
“The brain is complex and intricately connected with the rest of the body, so incorporating brain-health habits as early as possible will impact on long-term brain health outcomes and improve memory and other cognitive processes.”
‘Smart pills’ can enhance brain function
The study also found one in four adults believe stress causes them to forget things.
And a third claim a lack of memory has impacted on their confidence and even

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