Size zer-NO! Models at London Fashion Week are the same size as your four year old child

Study of top 5 agencies reveals fashion still sends damaging message 

As the fashion world’s eyes fall on London for its first Fashion Week of the year (LFW) (17-21 Feb 2017), a study of the top five model agencies reveals a quarter of models are still a size zero (UK size 4) or less. Storm even had one model listed as having a 21-inch waist, which is the same as a four-year-old girl’s school uniform measurement at Marks and Spencer[v].

Despite designers including Nicole Farhi, Ben de Lisi, Paul Smith and Victoria Beckham rejecting the use of super skinny models from their catwalks, the darker trend of dangerously thin models shows no sign of going out of fashion as 27.5% of the world’s top models measure up to an average of just 31-inch chest x 24 inch waist x 34 inch hips (UK size 4). 

This is well within the range of a standard UK size 4 (32.5” x 24.5” x 34.5”[ii]) and much smaller than the average dress size for woman in the UK of size 16[iii] (41” x 33” x 43”[iv]).

Holistic health website Make Your Switch analysed data based on model statistics to reveal the proportion of which are a ‘size 0’ or ‘size 00’, more commonly known as a UK size 4 and size 2 respectively:


The research found that Select model agency tops the list with well over a third (37%) of models being a zero or less. One in ten (8.4%) are a size double zero – 00 – which is a UK size 2.

Psychologist and Director of Make Your Switch Emma Kenny said: “It’s about time we put an end to the media smoke and mirrors that portrays super skinny models as an ideal. With the fashion industry continually championing models who are extremely thin, beyond levels which are healthy and sustainable, through mass media, a dangerous cycle is created which can often lead women into choosing quick fixes to achieve their ‘perfect body’ to wear some of these looks.”

“This is often only the beginning, as over the long-term, exposure to images and videos of thin women starring in a global fashion event can have a harmful effect on our health, nutrition, self-esteem and ultimately happiness.”

Standard US / UK dimensions

About Make Your Switch   

Make Your Switch offers a unique 360-degree approach to self, health, diet and fitness with original and unique curated content by Switch’s expert ambassadors in each of the four key areas.    

About Emma Kenny   

Make Your Switch founder, Emma Kenny is a registered psychological therapist, broadcaster, columnist and a regular on TV screens. Emma founded Make Your Switch to provide the strategies, support, motivation and self-belief that people need to live their healthiest life possible.    

In the Self section of Make Your Switch, members can access videos and articles to help them understand the ‘why’ behind health and fitness, supporting overall mental wellbeing.    

Nutrition: Faith Toogood   

Faith Toogood is a registered dietician, broadcaster and specialist in the field of weight management. Faith is hugely passionate about nutritional health and advocates healthy balance.    

Make Your Switch members can develop their own personal meal plans using thousands of recipes curated by Faith, as well as access articles and videos that provide guidance on understanding nutrition and what the human body needs to stay healthy.    

Health: Dr Hilary Jones   

Dr Hilary Jones is a GP, TV presenter, medical broadcaster, author and public speaker and is well known for his regular appearances on This Morning and Lorraine.   

Having dealt with the nation’s health issues for nearly 30 years now he is a firm believer that optimum health leads to optimum happiness. Through Make Your Switch, Dr Hilary Jones provides expert information to help members lead the healthiest possible life they can by providing scientifically supported advice and guidance.   

Fitness: Stuart Pilkington and Elise Lindsay   

Headed by Yoga Instructor, Stuart Pilkington and PT to the stars, Elise Lindsay, Make Your Switch’s Fitness section provides members with everything they need for an active lifestyle, with thousands of on demand workout videos ranging from Pilates to High Intensity Training and everything in between. Videos are supported by an extensive library of supporting articles that provide expert advice and help members understand why staying active is so important to their overall health.  

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