Specsavers is celebrating 20 years of its ‘Should’ve gone to…’ adverts by looking back at some of its most iconic quips.

The phrase has become a staple of British vocabulary over the last two decades and has seen a host of memes appear after celebrities and brands find themselves in a sticky situation.
Many social media users claimed Dominic Cumming ‘should’ve gone to Specsavers’ after his ill-fated trip to Bernard Castle, where he claimed to be ‘checking his eyesight’.
The brand also quickly reacted to footballer Luis Suarez apparently biting Italy’s Giorgio Chiellini in a World Cup match, with a Twitter ad pointing out the difference between Chiellini and cannelloni – which was retweeted tens of thousands of times within days.
And the phrase was used again after the South Korea flag was incorrectly displayed instead of the North Korean one during a women’s football match at the 2012 Olympic Games.
A spokesperson for Specsavers said: “What started as a quip in a marketing meeting has grown into a cultural phenomenon throughout the country.
“And I don’t think anyone would have thought 20 years on, it’d have been the cornerstone of the brand’s identity.
“However, it’s been amazing to see the journey and how it’s been developed over the years and used by so many in some very memorable moments.”
Social media reactions by Specsavers have also become an amusing online staple, with the ‘your next visit’s on us’ quip to popstar Anne Marie, following her fall at the Brits quickly proving popular with both Twitter users and the songstress herself.
Research of 2,000 adults revealed the brand’s slogan ranks as one of the most iconic alongside Tesco’s ‘every little helps’ and Ronseal’s ‘it does exactly what it says on the tin’.
‘Because I’m worth it’, ‘you either love it or hate it’ and ‘good things come to those who wait’ were other iconic slogans to make the top 10.
It also emerged nearly half admit they recite more than three

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