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The average Brit only feels they perform at their ‘very best’ for one third of every day, it has emerged.

Researchers who polled 2,000 adults found millions of us struggle to fire on all cylinders throughout the entirety of the working day.

It also emerged the typical Brit will feel less than 100 per cent for almost eight hours out of 24.

A poor night’s sleep emerged as the top reason, followed by a lack of fresh air and hunger.

Dehydration also ranked highly for causing below-par performance, and nearly a third who took part believe their exhausting commute is to blame for feeling less than their best.

As a result, seven in 10 said they feel they do not make the most of their time.

The study into the nation’s everyday journeys was commissioned to launch Highland Spring’s new ‘A to Anywhere’ campaign around the benefits of hydration.

Mike Buckland from Highland Spring, which commissioned the study, said: ” From the morning wake-up call and work commute to evening exercise sessions, dinner preparations and finally lights out, modern life can be pretty hectic.

“The research shows that this can negatively impact how we feel.

“But the appetite for change is there, with 63 per cent of adults wanting to make small changes to their everyday habits and make the most of the day.

“We want to help them get there, starting with healthy hydration.”

When it comes to what Brits believe could make a difference, nearly two thirds of Brits want to make small tweaks to their day to maximise their energy levels.

A third believe drinking more water would help to lift their energy levels, with 15 per cent of those surveyed in the study, conducted by OnePoll, admitting they rarely drink any water at all.

Forty eight per cent would want to get more sleep and two in five would like to get more exercise.

One in four think more time with friends and family could help to rejuvenate them.

Highland Spring has teamed up with registered Harley Street nutritionist, Rhiannon Lambert, to raise awareness of the positive lifestyle habits people can adopt.

Lambert said: “We all know the demands of our daily routine can take their toll.

“The research is further proof that it’s more important than ever to have a number of positive lifestyle habits that can help us stay our best.”

“These habits don’t need to be expensive or time consuming.

”They can be as simple as moving away from your desk at lunchtime by taking a walk for some fresh air and practicing mindful eating.

“Drinking the right amount of water is crucial too; 60 per cent of the body is water – so it’s vital that we keep this optimum level topped up.

“Small, positive habits such as these all add up to help us stay at our best and get us where we want to go.”

Mike Buckland added: “We want people to know the facts about hydration and how it can influence how we feel every day.

“Even mild dehydration can reduce our ability to concentrate, excessive amounts of caffeine can be dehydrating, and poor hydration can affect how our brains function.”

As part of its ‘A to Anywhere’ campaign, Highland Spring is encouraging Brits to think more about the importance of staying hydrated with a series of hydration events in Glasgow (7th-11th May), Manchester (20th-24th May) and London (3rd-7th June).

Inspired by the majestic landscape of Scotland’s Ochil Hills that is home to Highland Spring’s natural water source, the events will take commuters on their very own hydration journey.

A showcase of facts and statistics, sourced in partnership with the Natural Hydration Council (NHC), will be on display to inspire commuters to maintain hydration levels that will help get them from ‘A to Anywhere.’
ENDS

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