A supermarket clothing brand has unveiled the first ever dynamic changing room where customers can test out clothes on a treadmill.
The machinery was set up for people to try on outfits and move in them, giving a realistic impression of how they’d feel and look when going about daily life in the get-up.
The ultimate fitting room experience also included body confidence workshops to teach customers how to treat life like a catwalk.
It comes after a poll of 2,000 adults found 48 per cent avoid trying on clothes in changing rooms due to the tight spaces (20 per cent) and feeling insecure (15 per cent).
Ultimate fitting room experience
Drag Queen and former RuPaul’s contestant, Kitty Scott-Claus, who teamed up with Tu clothing to create the pop up, said: “Body confidence is so important, and I want people to share how I feel as a Drag Queen, empowered and happy, strutting their own confidence with pride.
“Changing rooms can be a scary place and you need to feel good about yourself. It’s important, babes.”
The research also found 65 per cent like to move around when trying on clothes to make sure they feel confident in them.
As a result, customers have raised their arms above their head to test for comfort (30 per cent), squatted or sat down to make sure clothing isn’t too revealing (21 per cent) and even danced to ensure items don’t ride up (13 per cent) when trying them on.
But six in 10 said standing still in a changing room often doesn’t do an outfit any justice.
Reasons for this included being unable to test out how clothes look in reality (47 per cent), the lighting being different to natural light (41 per cent) and struggling to understand how the items make them feel (33 per cent).
When trying on garments, shoppers

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