Swipe right – a new tool is helping the nation to combat food waste by finding ‘soilmates’ for their leftover veg.
The site lets people choose the unwanted vegetables sitting in their fridge drawers and produces tasty and waste-free recipe suggestions which put them to good use.
It comes as a study of 2,000 adults found a fifth consider themselves a ‘fruit and veg snob’, with 21 per cent admitting they even discard certain items because of how they look – despite being edible.
The average person throws away 10 per cent of fruit and veg away each week despite nearly a third (29 per cent) of their bill going on these items during their typical weekly food shop.
Oddbox, which is passionate about fighting food waste, created the dating inspired tool to rescue and match lonely fruit and veg together, and inspire adults to get creative in the kitchen.
Heather Lynch, head of impact for the fruit and veg delivery company, which also commissioned the study, said: “We want to change the destiny of thousands of vegetables, to help fight food waste and create tasty plates of food in the process.
“Not knowing what to do with leftover vegetables, or a lack of inspiration to turn them into delicious meals is one of the most common causes of food waste at home.
“‘Soilmates’ gives people the help they need to fight food waste in a fun and engaging way.”
Salad leaves, cucumber and tomatoes are among the most common items to be discarded with 38 per cent doing so as a result of them going out of date faster than they expected.
‘Soilmates’ – Created by Oath Studio
Making use of unwanted vegetables
Nearly a sixth (15 per cent) only need to use a few products but can’t help that they come in a

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